Old Spice | The man your man could smell like.
First of all, lets start with the big guys. Weiden+Kennedy developed this award winning Old Spice ad that aired during Super Bowl XLIV. That’s an automatic 201 million views. Once it was posted on YouTube it was viewed another 45 million times. Between this and being aired on news shows, Oprah, and the resulting television, interactive and twitter campaigns, it wouldn’t even be a stretch to say that this campaign has been viewed close to half a billion times. Their targeted audience was, strategically, women who buy toiletries for their men.
“That commercial has women everywhere wishing their boyfriends looked and smelled like this”
Through the entire campaign sales went up 107%
Dollarshaveclub.com | Our blades are f**king great.
Now the little guys who did it just as well. No bullshit, no budget, makes me want to shave my beard off just so I can subscribe. The people in the video work at Dollarshaveclub.com, the presenter is the owner, and this commercial never aired on T.V. It was super cheap, but still drew upwards of 9.1 million views, from an audience who watched it because they wanted to, not because they had to. This ad helped Dollarshaveclub.com enlist 12,000 costumers in their first two days. We could do this, Creative-Academy.
Honorable Mention | High blood pressure.
This one is just awesome.